When it comes to getting your brand out into the world, there is a multitude of ways to do so. Some utilize social media, some use email marketing, and some make use of word-of-mouth referrals. But one of the most effective ways to get your name out there is through the medium of press releases. After all, it’s a way to reach a much wider audience, and in today’s digital world, where people are always on the lookout for the newest, coolest things, it’s a great way to be introduced to a firm.
Law firms that take the time to craft a press release and make it a regular part of their marketing strategies get more exposure and more traffic and more calls.
What is a Press Release?
A press release is a piece of news about your law firm, industry developments, and news about your professional development. It’s a simple way to let the world know what you accomplished, and why you did it. After all, the law is a very niche market, so while your blog post might tell the world how you feel about marijuana legislation, that same post might not be read by many people interested in cannabis law. A press release is all about being accessible to the widest audience possible, and in an age where only 7% of people will actually read an email, a press release is a very effective way to get your name out there.
Press releases are a great way to get your name out there. After all, when someone walks into a law firm they’re likely to see a slew of names on the street sign, and the most popular ones, the ones that are the most established, will often get a lot of attention. But if you’re the one that’s not at the head of the sign, but rather towards the bottom, you’re going to be a lot more likely to be completely ignored.
A press release is a great way to introduce yourself to the people who might be reading the news in-depth, and it’s a great way to introduce your firm to anyone who might be looking for a new lawyer. You can also use press releases to help raise the profile of clean-tech or green law firms because those types of stories often get a ton of attention.
Now that you have an idea of what a press release is, and why law firms should be using them, it’s time to go over what makes a press release journalist-friendly. Keep in mind that the more a press release is read, the more likely it is to be noticed, so you want to make sure that you write one that’s both interesting and journalist-friendly. Here are some of the basics you want to keep in mind when crafting your press release.
- The length of your press release shouldn’t be more than 500 words.
- The first sentence of your press release is important. Keep this sentence short and to the point, and make sure that it’s directly related to what you’re writing about.
- Every press release should include a quote.
- Every press release should include an image.
- Every press release should include links to relevant websites and social media profiles.
When writing your press release, you want to make sure that you have something that grabs the attention of journalists and makes them want to read your press release. It could be a quote, it could be an image, it could be a statistic, or it could be anything else. What you want to make sure of is that you have something that grabs their attention and makes them want to read on.
When your practice is located in a competitive market, you have to put effort into finding new clients and building up brand recognition. This post will teach the principles of creating press releases that can be used for many different events and achievements. The first step is deciding which one best suits your needs by following these tips and tricks so you are more successful than ever before.
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